Loira Limbal [she/her] was appointed as President and CEO of Firelight Media in June 2025. Her previous 16 years of service to the organization included roles as lead consultant and Senior Vice President of Programs. Throughout her tenure at Firelight, she has led the expansion of Firelight’s flagship Documentary Lab and the launch of its Groundwork Regional Lab, William Greaves Research & Development Fund, Impact Campaign Fund, and In the Making documentary short film series, produced in partnership with PBS’ American Masters.

Loira is a multidisciplinary artist who works in documentary film and video installation and as a DJ. Her acclaimed film Through the Night (2020), a feature documentary about a 24-hour daycare center, was a New York Times Critics’ Pick, garnered a dupont-Columbia award, was selected for a World Premiere at the 2020 Tribeca Film Festival, and aired on PBS' POV series. Her previous film, Estilo Hip Hop, a feature-length documentary that chronicles the lives of three hip hop activists from Brazil, Chile, and Cuba, aired on PBS in 2009.

Loira's recent accolades include a Guggenheim Fellowship, a Creative Capital Award, a USA Fellowship, a NAACP Image Award nomination, and a Sundance Institute Fellowship. She received a B.A. in History from Brown University and is a proud graduate of the Third World Newsreel's Film and Video Production Training Program. She is a member of the New Negress Film Society and serves on the boards of Movimiento Ananse and Ruta Crítica.